Welcome back to the NLP UK Training podcast! Hosted by NLP Trainers Steve Kay and Kali Fraser from NLPUKTraining.com—a top UK provider of NLP practitioner and Master Practitioner certification.

In today’s episode, Steve and Kali discuss the concept of “cargo culture,” using a historical example from WWII to illustrate the idea of mimicking success without understanding its foundation. They apply this to coaching, emphasising that building a sustainable business isn’t about appearances, but about genuine skill, authentic service, and having solid foundations. They share insights on why attracting your first customer, investing in professional training, and avoiding superficial “cargo culture” practices are essential to thriving in the coaching field.

This episode is a must-listen for aspiring coaches aiming to build a genuine, effective practice from the ground up.