What Makes You Credible? Becoming Someone People Trust

“The more that you practice, the better you get.”

Welcome back to the NLP UK Training podcast! Hosted by NLP Trainers Steve Kay and Kali Fraser from NLPUKTraining.com – a leading provider of NLP Practitioner and Master Practitioner certification in the UK.

When a company asks for three NLP courses, Steve and Kali’s first question is: why? Steve explains how finding out what a client actually wants to change can turn a request for training into a much more useful conversation. One organisation’s coaching programme began with a revealing problem: everyone was earning their bonus because their targets were set too low.

Kali remembers her first attempt at a coaching technique being ‘like a dog’s dinner’. Practice, feedback and putting the skills to work gradually changed that. Together they explore the difference between being seen as credible and feeling confident in your own ability.

If you’re building a coaching or training business and wondering when you’ll feel ready, this conversation gives you somewhere practical to start: ask better questions, keep practising and seek support from people with more experience.

In this episode, Steve and Kali discuss:

  • Building trust by understanding what a client really needs
  • What experience, qualifications and results contribute to credibility
  • Designing coaching around meaningful objectives and accountability
  • Developing confidence through practice and action
  • Finding mentors who can support your growth
  • Steve’s forthcoming book and his experience of growing a training business
Length of episode: 12 Minutes Release date: 31/08/2026